Licious — India's most memorable D2C Unicorn — is entering the plant-based meat market with the send off of UnCrave, its most memorable portfolio brand.
The item range for the brand incorporates protein-rich vegan chick~n and mutt~n seekh kebabs, estimated at Rs 349 onwards. As of now, the organization is likewise offering a solitary serve starting pack at Rs 99.
The prepared to-cook items are guaranteed to be liberated from counterfeit additives, trans fat, and Monosodium glutamate (MSG) — a flavor enhancer. The cook time for the items is 8 minutes, and they have a timeframe of realistic usability of 12-14 days.
Simeran Bhasin, Business Head, elective protein, Licious, said, "Licious is the main Indian organization to house both creature and elective protein under one rooftop. We have had the option to accomplish this since we have consistently kept our buyers as our greatest need."
The purchaser upheld exploration and advancement process play had a huge impact in the improvement of the brand throughout recent years.
"UnCrave is basically the same as the account of the mother brand. No priority of the quality standard existed that we could duplicate. Subsequently, the two-extended interest in innovative work," she added.
The group dug further into the meat utilization propensities for the nation and understood that a critical populace doesn't consume meat routinely, and an enormous segment remains protein lacking.
Moreover, we have celebrations and convictions revolving around our character, which might influence when we might consume meat. For such purchasers, Licious plans to furnish a protein-rich option with UnCrave.
Simran said, "Today, plant-based options are pertinent to the individuals who have turned veggie lovers and are effectively grasping their food decisions. However, a huge piece of India is as yet not acquainted with this class, Thus, we have taken the onus on ourselves to lay out it across India."
As of now, the items are accessible in Delhi NCR, Mumbai, and Bengaluru through the Licious application, commercial centers, and Licious stores.
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